During my time in LA, I witnessed something extraordinary at a comedy club that transformed how I coach leaders.

The host announced a surprise guest: George Carlin. He was conducting “spring training” – warming up material before his tour. The legend walked on stage carrying a stack of notecards, each containing a single joke. He delivered each one, gauged our reactions, then sorted the cards into two piles: keepers and rejects.

This master comedian tested every joke before trusting it to his audience.

Carlin demonstrated remarkable humility and confidence. He exposed his imperfect process to strangers, understanding that rigorous preparation creates golden moments on stage.

Your Communication Carries Weight

As an executive coach, I watch leaders make a critical mistake: they wing their most important communications. They confuse talking (which everyone does) with speaking (which requires skill).

When you lead unprepared, nervous, and unrehearsed, you create confusion and erode team confidence. Your words shape decisions, influence culture, and drive results. Treat them accordingly.

Test Your Message Before It Matters

Stop gambling with your leadership moments. Instead, follow Carlin’s approach:

Record yourself delivering your key messages. Use your phone, laptop, or any device. Capture both your content and delivery.

Share the recording with trusted colleagues or friends. Ask specific questions:

• Does my message land clearly?
• What tone do you hear?
• Where do I lose energy or focus?

Sort your feedback like Carlin sorted his jokes. Keep what works, discard what doesn’t.

Prepare for What’s Coming

Review your calendar right now. Identify your next high-stakes communication moment – whether it’s a team meeting, board presentation, or conference panel.

Ask yourself:

• Have I crafted clear talking points?
• Do my stories support my message?
• Does my tone match my intent?

If you answered no to any of these questions, you’re not ready.

Your Next Step

Choose one upcoming speaking opportunity this week. Record yourself practicing your key messages. Share that recording with someone you trust. Use their feedback to refine your approach.

Great leaders, like great comedians, test their material before it counts. Make preparation your competitive advantage.